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Color me cotton clothing12/31/2022 ![]() ![]() It is shared by everyone who cares about cotton and its sustainable future. We are driven on by the realisation that Better Cotton is not a commodity but a cause. To implement planned change while being ready to respond to unforeseeable events. Over the next ten years, we will continue towards our goal of transforming the cotton sector. Our methods are already yielding positive results but there remains much to do. For farmers operating on an industrial scale, it means embracing new and more innovative practices, where sustainability translates into profitability. For farm workers and farming communities, it means decent work, gender empowerment and less inequality. For smallholders, it means an improved crop and access to market. With better soil and water management, less use of pesticides and greater resilience to climate change come opportunities. This 360-degree approach to growing cotton and to improving lives and livelihoods is as relevant to the tiniest smallholding as it is to the largest industrialised farm. We want to support farming communities socially, environmentally and economically. In total, our programmes have reached almost 4 million people whose working lives are connected to cotton production. Over 2.4 million farmers in 25 countries now have a licence to sell their cotton as Better Cotton. Helping them to enjoy better yields, improved working conditions and greater financial security has been transformative. Working with close to 70 different field-level partners, we continue to reach more and more of the world’s cotton-farming communities. Nearly all of them – farmers and farm workers – work on smallholdings less than 20 hectares in size. With the support of our stakeholders, we can focus on who and what matter in a sustainable future: farmers, farmworkers, their communities, and their education, knowledge and well-being. We are the guardians of the farmer-centric approach They buy into our approach of training farming communities to produce cotton in ways that improve things for everyone and everything connected with this fluffy white staple. ![]() This adds up to more than 2,300 members in the Better Cotton network. Farmers, ginners, spinners, suppliers, manufacturers, brand owners, retailers, civil society organisations, donors and governments. In just over a decade, we have convinced stakeholders who span the industry to be our partners. The Better Cotton Initiative (BCI), or just Better Cotton for short, is the largest cotton sustainability programme in the world. We are the architects of multi-stakeholder commitment Initial support came from organisations such as adidas, Gap Inc., H&M, ICCO Cooperation, IKEA, International Federation of Agricultural Producers (IFAP), International Finance Corporation (IFC), Organic Exchange, Oxfam, Pesticide Action Network (PAN) UK and WWF. In 2005, as part of a round-table initiative convened by WWF, a group of visionary organisations came together to make sure cotton had a sustainable future. Safeguarding the growing and production of it is essential. Our mission is to help cotton communities survive and thrive, while protecting and restoring the environment.Ĭotton is one of the world’s most important renewable natural resources. Better Cotton is the world’s leading sustainability initiative for cotton. ![]()
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