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![]() ![]() It is a strong and bold image like something Canon would use.įor my final set of adverts I wanted to focus on beauty and some sunset and sunrise shots I have taken in different countries. I also like the composition of this photo because of the different levels in it and I also like how the brick wall frames the beams. I like how the saturation is perfect on this image because it contrasts well with the pink in the typography. Out of the two ‘levels’ adverts I created, this is the more successful one. If I were to try this again, I would probably add a fade layer over the image to try and make the font stand out more. The font is too big and because of the amount of detail in the image it was harder to read the font when it was smaller, I also had to add a stroke to the text so that it stood out more. Unlike the other photos which were made in Photoshop, I created this one in Adobe Illustrator. I didn’t think this advert was as successful as the other ones I’ve done. However I quite like it because although there’s a lot going on it fits well with the message behind the image which is movement. However I think this doesn’t fit in with canons adverts as they usually just have one strong image which is the main focus of the advert where as with mine there is a lot going on. I also wanted to try a different layout of the advert to see what works best.įor this advert I wanted to try something different, so I decided to use two of my photos from when I was in Leicester Square tube station and layer them over each other. However, I used a different format to the other adverts so that the logo would be more visible. I also wanted to photograph in different locations for each advert because it would fit with my research of other Canon adverts. ![]() I decided to go to the busiest part of Chinatown because I thought it would create a nice atmospheric photo, with bold and vibrant colours. I then wanted to change the colour of each adjective text so that it stood out and gives the advert depth by creating something to talk about.įor this advert I went to Chinatown in London and wanted to capture something opposite to my ‘tranquility’ edits. I wanted to experiment with typography, so I stuck with their “full of campaign” and wrote words that I thought related to my images. I decided to use bold, vibrant pictures because whenever I think of Canon, I always picture really bold and detailed images. For each advert I wanted to select images that fit with my research. I wanted to do two experiments with each advert I created. ![]() I then got the Canon logo and used the same typography to write “Delighting You Always” and then I used their EOS 5D Mark II however I changed the colour and added another “I” to make it fit with their other adverts I looked at. I wanted to stick with their “Full of” text but use a word that I thought fit well with my image. I chose one of my photos from when I went to Bali to fit with their high quality landscape photos. Turn on black&white mode overtop everything and you will be able to see these contrast / detail issues so you can better address them.Here I have created my own advert for Canon by using inspiration from their Canon 5D Mark 3. I think that you may need to tweak the underlying graphic a bit or reimagine the text placement on this design. Which is sometimes a good thing, to help cohesion, but in this case it's working against you because the text is already difficult to read. It doesn't stick out because this makes it "blend" into everything else. widening the black area in the center & getting rid of some of the white 'reflection' to accommodate the light text using contrast to bolster readability)Ģ: You are using colors & values that are in the illustration. This could be solved by making a wider area inside of the ball with no color/detail (e.g. There is a lot going on and the text gets lost in the sauce so to speak. Well, here's what I can see, and maybe these observations will help:ġ: The underlying illustration is heavy in detail. ![]()
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